Last week, a co-worker and I saw the trailer for Firewall in a theater, and immediately we noticed the use of Emigre’s font Citizen, which we’d used in a corporate identity redesign a few months prior. The next day, I was telling another co-worker about it, and he said, “No, it’s not Citizen… it’s another Emigre font, but it’s not Citizen.”
What? Of course it was Citizen! It was a bit blurred out, but still unmistakably Citizen!
A few days passed before the confusion was cleared up… it seems that whoever did the THEATRICAL trailers which we had seen did indeed use Citizen, but the TELEVISION SPOTS were done with another Emigre font, Cholla.
Why would they use two different fonts for the theatrical and television trailers? My co-worker made a very good point: Cholla and Citizen are alphabetically next to one another in the Emigre library. It’s very possible that someone wasn’t paying attention, and merely chose the wrong font and ran with it. I guess from afar they might look remotely similar… but still… shame on you production person, wherever you are!
View the theatrical trailer here.
View the television spot here.
More on Emigre can be found here.
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