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Wii came, Wii saw, but will Wii conquer?

Nintendo Wii

You know, I’m not a big gamer. I grew up in the arcades, and sure, I had a Nintendo, but these days, I’m not so much into video games. Wii though, wants to change my mind.

In a pretty great 5-page exclusive preview, TIME is invited to check out Nintendo’s latest before its big announcement at E3. Some highlights from the article are quotes from Satoru Iwata, president of Nintendo:

“The one topic we’ve considered and debated at Nintendo for a very long time is, Why do people who don’t play video games not play them?” Iwata has been asking himself, and his employees, that question for the past five years. And what Iwata has noticed is something that most gamers have long ago forgotten: to nongamers, video games are really hard.”

[ . . . ]

“Nintendo threw away the controller-as-we-know-it and replaced it with something that nobody in his right mind would recognize as video-game hardware at all: a short, stubby, wireless wand that resembles nothing so much as a TV remote control. Humble as it looks on the outside, it’s packed full of gadgetry: it’s part laser pointer and part motion sensor, so it knows where you’re aiming it, when and how fast you move it and how far it is from the TV screen.”

[ . . . ]

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